Whoa Doggie Origins
Way back in 2020, spicy food lover Billy met spicy food lover Heather and they fell in love.
Billy, having hailed from New Orleans and Louisiana’s Cajun country, loved creating dishes while ignoring recipes. Together, they would spend their time cooking up spicy foods and complaining about the lack of flavor in foods at restaurants, haha.
Having ‘joked’ about how he should make his own hot sauce, Heather bought him a hot sauce making starter kit. Well that didn’t last long, because it simply wasn’t sufficient. This kit, largely still intact, instilled a passion and obsession into Billy. Together they researched, learned, experimented and created many small batches of hot sauces for fun. Billy shared his new found passion on social media and friends and family wanted to try some. That went over fantastically so Billy, as a graphic designer and marketing professional by trade, created the Whoa Doggie brand to sell the hot sauce creations.
As the following and demand continued to grow, Heather and Billy decided to make it all legit, jump through hoops, climb through small caves and swim against the current to sell legally and make larger batches to share their flavorful sauces with the masses. Whoa Doggie sauces come from love, love of each other, love of spicy food, love of creating, but largely the love of hot sauces that blend real flavor with your level of spicy tolerance. Enjoy!!
Wizard Labels
Customer Spotlight
Want to learn even more about our story and brand?
Head over to our label parter, Wizard Labels, and check out the Customer Spotlight they did on Whoa Doggie.
Meet Billy and Heather Rivet, the duo behind Whoa Doggie, a small-batch hot sauce brand spicing up kitchens far beyond their Tennessee roots. What started as a passion project quickly turned into a thriving business, thanks to their keen eye for flavor—and design. They’ve cracked the code on standout labels, creating bold, eye-catching packaging that not only grabs attention but builds lasting customer loyalty.